Today, the CEOs of tech giants Facebook, Google, Apple and Amazon will be questioned by Congress about their companies’ alleged anti-competitive practices. We think marketers should watch the duopoly’s testimonies especially closely, as both Facebook and Google will likely come under fire for their control over the digital ad market.
For context, the two together make up over half (54.3%) of the digital ad market by revenues, per our estimates. Meanwhile, Apple is being probed for its App Store fees and Amazon for its use of shopping data to inform its own private label products.
Below is a breakdown of what the duopoly in particular will be questioned on, and how the hearing could affect marketers:
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