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The 2021 Ford Bronco.

Ford


  • Ford revealed the all-new Bronco SUV on Monday.
  • The much-anticipated SUV was unveiled on multiple Disney-affiliated networks, as well as Ford’s own broadcast and social channels.
  • The new Bronco is both a family of vehicles and a dedicated off-roading brand.
  • Ford revealed a two-door, a four-door, and a Sport version of the Bronco; all three SUVs have robust four-wheel-drive capability, and there are several engine and transmission options.
  • Ford concentrated on “human-centric” design with the new Bronco, reinventing the development process to focus on the actual needs and desires of users. 
  • The Bronco nameplate dates to 1965, but the vehicle was discontinued in 1996.
  • The new Bronco is going up against Jeep and, to a degree, the upscale offerings from Land Rover.
  • Visit Business Insider’s homepage for more stories.

Few vehicles have been as hotly anticipated as the new Bronco — and Ford just reveled the SUV in all its reimagined glory via three Disney-affiliated networks and the carmaker’s own online and social channels.

The Blue Oval dropped the Bronco nameplate in 1996, and ever since then, fans of the legendary machine, introduced in 1965, have been forced to content themselves with the used and collectibles market, with the latter commanding hefty prices.

Ford had originally planned to unveile the Bronco at the equally all-new Detroit auto show in June (the event had been relocated from its traditional wintry position in January), but the coronavirus pandemic quashed that idea. So, as Ford did with the F-150 reveal, a virtual showcase was created.

The new Bronco isn’t just one SUV — it’s a family of three vehicles, plus a new, standalone off-roading Bronco brand. The carmaker, led by CEO Jim Hackett, followed principles of human-centric design in developing the Bronco, leading to a completely reinvented process for the two-door, four-door, and Sport trim levels of the four-by-four.

Take a closer look at the all-new Broncos:

Options trading The all-new, 2021 Bronco has arrived! And it’s a family of three different vehicles, as well as a standalone brand.

options trading Bronco EMBARGOED DO NOT USE

The all-new Ford Bronco.

Ford


Options trading The Bronco was created in 1965, at the same time as the iconic Mustang. But the nameplate was discontinued in 1996.

options trading Bronco EMBARGOED DO NOT USE

A 2021 Ford Bronco (left) and a 1965 Ford Bronco (right).

Ford


Options trading The core of the new brand is the duo of hard-rock, off-roading Broncos: a two-door and a four-door, both body-on-frame designs.

options trading Bronco 2DR EMBARGOED DO NOT USE

The 2021 Ford Bronco.

Ford


Options trading A Bronco Sport trim level is a smaller vehicle, built on a unibody platform.

options trading Bronco Sport EMBARGOED DO NOT USE

Ford Bronco Sport.

Ford


Options trading The original Bronco also came in multiple configurations, including a small pickup!

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A Ford Bronco pickup.

Ford


Options trading Ford teased the trio in silhouette.

options trading A lineup of 2021 Ford Broncos, along with the logo, are displayed in this computer-generated image obtained on July 2, 2020. Ford Motor Company/Handout via REUTERS/Illustration

2021 Ford Bronco lineup and logo GCI image

Reuters


Options trading The tagline for the new Bronco brand is “Built Wild,” an extension of the “Built Ford Tough” slogan that the automaker has long used.

options trading Bronco Sport EMBARGOED DO NOT USE

The 2021 Ford Bronco.

Ford


Options trading The entire brand is pure 4×4 — there’s no domesticated, all-wheel-drive drivetrain on offer. The two-door and four-door have front and rear locking differentials, and the Sport has its own system. The suspension is also optimized for off-roading, and Ford said crawl ratios and ground clearance are best-in-class.

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The 2021 Ford Bronco.

Ford


Options trading The four-door is a Bronco first. And all four doors can be removed!

options trading Bronco 4DR EMBARGOED DO NOT USE

The 2021 Ford Bronco.

Ford


Options trading The door also come off the two-door …

options trading Bronco 2DR EMBARGOED DO NOT USE

The 2021 Ford Bronco.

Ford


Options trading … and so does the roof ..

options trading Bronco 2DR EMBARGOED DO NOT USE

The 2021 Ford Bronco.

Ford


Options trading … creating an open-air, close-to-nature vibe that Ford learned its prospective customers would demand.

options trading 2021 Ford Bronco Two-Door UNDER EMBARGO

The 2021 Ford Bronco.

Ford


Options trading The four-door Bronco also has a removable roof.

options trading 2021 Ford Bronco Four-Door. UNDER EMBARGO

The 2021 Ford Bronco.

Ford


Options trading Ford is aiming directly at Jeep with such features; Jeep’s most rugged models can be taken apart.

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The 2021 Ford Bronco.

Ford


Options trading Ford’s design process for the Bronco was extensive and drew on extensive exploration of what the icon meant to customers. Early ideas were actually deemed too envelope-pushing and updated, so designers pulled back.

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The 2021 Ford Bronco.

Ford


Options trading Designers used low-cost prototypes to experiment with “human-centric” design.

options trading Bronco EMBARGOED DO NOT USE

An early Ford Bronco concept.

Ford


Options trading Designers even revamped the old Bronco badge …

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The old Ford Bronco badge.

Ford


Options trading … making the new badge more streamlined.

options trading Bronco EMBARGOED DO NOT USE

The new Ford Bronco badge.

Ford


Options trading But there’s no Blue Oval Ford badge on the Bronco — just this bold lettering on the grille.

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The 2021 Ford Bronco.

Ford


Options trading The headlights look simple, but the bisected designs is high-tech.

options trading Bronco Sport EMBARGOED DO NOT USE

The 2021 Ford Bronco.

Ford


Options trading Bronco is rolling out with 200 accessories (100 for Bronco Sport), including cut-out doors (the door, by the way, are frameless, to make the lightweight and stowable).

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The 2021 Ford Bronco.

Ford


Options trading Designers combined the Bronco’s history of dramatic colors with mellow, earthy tones for exteriors and interiors. There are 11 exterior color choices.

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The 2021 Ford Bronco.

Ford


Options trading If it’s a Ford, it has to tow! The Sport tops out at 2,200 lbs., while the two-door and four-doors can handle 3,500 lbs.

options trading Bronco Sport EMBARGOED DO NOT USE

The 2021 Ford Bronco.

Ford


Options trading Bronco has been designed for outdoor lifestyles.

options trading Bronco Sport EMBARGOED DO NOT USE

The 2021 Ford Bronco.

Ford


Options trading The back ends of the SUVs have been configured so that they can be camping command centers.

options trading Bronco Sport EMBARGOED DO NOT USE

The 2021 Ford Bronco.

Ford


Options trading Designers also thought deeply about various pain points. For example, the Bronco Sport can safely accommodate two regular-size mountain bikes.

options trading Bronco Sport EMBARGOED DO NOT USE

The 2021 Ford Bronco.

Ford


Options trading Depending on trim level, the Bronco can drive into …

options trading Bronco Sport EMBARGOED DO NOT USE

The 2021 Ford Bronco.

Ford


Options trading … And drive out of up to 33.5-inches of water.

options trading Bronco Sport EMBARGOED DO NOT USE

The 2021 Ford Bronco.

Ford


Options trading The SUVs have been engineered to handle rocks, mud, sand, ice, and snow. 35-inch tires are available.

options trading Bronco Sport EMBARGOED DO NOT USE

The 2021 Ford Bronco.

Ford


Options trading Owners could start with a base Bronco, moving up through Big Ben, Black Diamond, and Outer Banks setups. Wildtrak and Badlands are for serious off-roaders. “A limited-production First Edition will be offered at launch,” Ford said. Bronco Sport comes in Big Bend, Outer Banks, Badlands and First Edition series.

options trading Bronco Sport EMBARGOED DO NOT USE

The 2021 Ford Bronco First Edition.

Ford


There’s also a “Sasquatch” mode, named for the furtive, full-time, off-the-grid inhabitant of legend, that can bring even more capability to the Bronco. Such as beefier tires, stouter diffs, and additional ground clearance.

Options trading That’s right, you can hose the dirt out of your Bronco!

options trading Bronco 4DR EMBARGOED DO NOT USE

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The 2021 Ford Bronco.

Ford


Options trading The Bronco is a body-on-frame design, while the Sport is unibody. The Bronco two-door and four-doors will be made in the US, while the Sport will be assembled in Mexico.

options trading Bronco EMBARGOED DO NOT USE

The 2021 Ford Bronco.

Ford


Options trading Bronco arrives with three engine options: a 2.7-liter EcoBoost V6, making 310 horsepower and 400 pound-feet of torque; a 2.3-liter EcoBoost four-cylinder, making 270 hp and 310 lb-ft. of torque; and for the Bronco Sport, a 2.0-liter EcoBoost four-cylinder making 245 hp with 275 lb-ft. of torque and a 1.5-liter three-cylinder making 181 hp with 190 lb-ft. of torque.

options trading Bronco EMBARGOED DO NOT USE

The 2021 Ford Bronco.

Ford


Options trading Broncos are launching with a 10-speed automatic …

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The 2021 Ford Bronco.

Ford


Options trading … And an available seven-speed manual transmission.

options trading 2021 Ford Bronco Two-Door UNDER EMBARGO

The 2021 Ford Bronco.

Ford