options trading Bronco EMBARGOED DO NOT USEoptions trading Bronco EMBARGOED DO NOT USE

Ford Bronco.

Ford


  • Ford just revealed the 2021 Bronco lineup, and the cars will be the first SUVs to bear the Bronco name in roughly a quarter of a century. 
  • The rugged Bronco was originally launched in 1965 to compete with off-road-ready utility vehicles from Jeep and International. 
  • Before reviving the Bronco name for the 2021 model year, Ford built five generations of the SUV. 
  • During its initial 31-year run from the mid-1960s to the mid-1990s, the Bronco became both iconic and notorious.
  • Visit Business Insider’s homepage for more stories.

After a handful of delays and a whole lot of fanfare, the hotly-anticipated 2021 Ford Bronco has finally arrived. The new nostalgia-packed model — a trio of models, actually — is the first SUV to bear the Bronco name in more than two decades.  

Before it was axed in 1996, the Bronco enjoyed a lengthy, three-plus-decade stint on the market that started in 1965. Initially developed to take on Jeep and other utility vehicles of the time, the Bronco earned a reputation for being equally capable on- and off-road over the course of its first production run. Given that, it’s no wonder that Ford decided to revive the Bronco nameplate for its new off-roading brand that — once again — takes aim at Jeep.

Enduring through five model generations, Ford’s “go-nearly-everywhere, do-nearly-everything” 4×4 SUV gained icon status, had a brush with infamy, and cemented its spot in American culture. 

From the summer of ’69 to the O.J. trial, here’s a look back at the Bronco’s first 31 years on the market. 

Options trading The 2021 Ford Bronco debuted on Monday night as the first new version of the SUV in more than two decades, so it’s only fitting we take a look back at the model’s long and storied past.

options trading Bronco 2DR EMBARGOED DO NOT USE

Bronco

Ford


Options trading Marketed across five generations from 1966 to 1996 and lodged deep in American culture, the Ford Bronco is undeniably an automotive icon.

options trading 1966 ford bronco

1966 Ford Bronco.

Ford


Options trading Making its debut in 1965 on the heels of the first Mustang, the Bronco was conceived as an off-roader to take on other simple, utilitarian 4x4s like the International Harvester Scout and Jeep CJ, which preceded the Wrangler.

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1966 Bronco National Press Preview.

Ford


Options trading Like the Jeep CJ, the Bronco traced its origins back to US military vehicles, specifically the GP and the M-151 MUTT, which Ford built during the late 1950s and early 1960s.

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1967 Bronco.

Ford


Options trading Long before the Jeep Wrangler was commonplace on American roads, the Bronco was designed as a “go-nearly-everywhere, do-nearly-everything vehicle.”

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1967 Bronco.

Ford


Options trading It offered standard four-wheel drive and was available in three body styles.

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1969 Bronco.

Ford


Options trading There was a roadster with optional doors, no top, and a fold-down windshield. It was the cheapest and most basic of the bunch.

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1969 Bronco.

Ford


Options trading There was also a pint-sized pickup version.

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1968 Bronco.

Ford


Options trading The third style was the wagon, an enclosed two-door affair with a hardtop. This standard-SUV body style would endure for the Bronco’s subsequent generations.

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1971 Bronco.

Ford


Options trading The Bronco was initially offered with a three-speed manual paired with a six-cylinder engine rated at 105 horsepower. A beefier V8 option soon followed.

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1967 Bronco.

Ford


Options trading The Bronco had low performance figures by today’s standards, but it was a formidable off-road racer at the time. It won the Baja 1000 rally in 1969, and Ford says it’s still the only production 4×4 to do so.

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1969 Baja 1000 Bronco.

Ford


Options trading The first-gen Bronco remained largely unchanged throughout its 11-year run from 1966 to 1977. But the spartan ‘ute got some comfort upgrades in the 1970s, including power steering and an optional automatic gearbox.

options trading 1977 Bronco

1977 Bronco.

Ford


Options trading Ford had intended to introduce a new Bronco for the 1974 model year, but the 1973-1974 oil embargo delayed those plans. In 1978, the Blue Oval finally rolled out an overhauled second-generation Bronco.

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1978 Ford Bronco.

Ford


Options trading Based this time around on Ford’s F-Series pickup platform, this Bronco was quite a bit larger than the original.

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1978 Ford Bronco.

Ford


Options trading It was a bit better suited for highway cruising, but still had a removable hardtop and all the ruggedness of the original.

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1978 Bronco.

Ford


Options trading It came with two V8-engine options and sold 180,000 units in its short two-year production run, according to Ford.

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1979 Bronco.

Ford


Source: Ford

Options trading In 1979, Pope John Paul II rode in a Bronco-based popemobile during his visit to the US.

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1979 Bronco Popemobile.

Ford


Options trading The third iteration of the Bronco came around in 1980 and lasted until 1986.

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1980 Bronco.

Ford


Options trading It was a bit lighter, smaller, and more fuel-efficient than the bulky prior model, and offered both V6 and V8 power plants.

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1981 Bronco.

Ford


Options trading It also was the first Bronco to come outfitted with independent front suspension rather than the traditional solid-axle setup.

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1982 Bronco.

Ford


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