options trading 2021 Ford F-150 EMBARGOED DO NOT USEoptions trading 2021 Ford F-150 EMBARGOED DO NOT USE

The 2021 Ford F-150

Ford



Let me tell you about my first pickup truck.

It was a 1980s-vintage Mazda B2200. It had a five-speed manual, a single plastic bench seat, crank windows, and an AM/FM radio.

High luxury it wasn’t. But it was my truck, and I loved it. I used it for … well, you name it. Hundreds of miles driving back and forth to college, cleanup jobs, camping trips, helping friends move. The I gave it to my brother and he drove the wheels off.

Fast-forward a few decades and the world has changed. Pickups were utilitarian vehicles when I was a youngster. You found them on farms and ranches, not in the driveways of homes in the well-heeled communities. 

These days, a full-size pickup from the Detroit Big Three can easily hang with a sedan from Audi, BMW, or Mercedes when it comes to luxury appointments. That’s a good thing for pickup truck makers, as all those extras have led to historically high transaction prices for vehicles that already sell in the millions of units annually. A top-line Ford F-150 can go for more than $70,000, and the entire F-Series brings in over $40 billion in annual revenue for the Blue Oval.

That has translated into historic profits since the financial crisis, enabling General Motors, Ford, and Fiat Chrysler Automobiles to fill their coffers with cash.

Let’s take a closer look at the markets’ current roster of full-size pickups and review some of their more luxurious features, from interiors to exteriors, from infotainment systems to cool extras:

Options trading Take a look back at the truck’s humble beginnings. Here we have the F1 from 1948. You’d have been hard-pressed to find one of these anywhere but on a farm or ranch.

options trading Ford F 1 1948



Ford


Options trading What a difference more than half a century makes! The top trim levels of the F-150 aren’t quite equal to Mercedes-Benz when it comes to interiors, but they’re definitely competitive. This my number-one feature, on this pickup.

options trading 2021 Ford F-150 EMBARGOED DO NOT USE

The 2021 Ford F-150

Ford


Options trading My second-favorite feature is this retractable step and handle, located in the tailgate.

options trading Ford F-150



Matthew DeBord/Business Insider


Options trading Read the review.

Options trading Makes getting in and out a snap.

options trading Ford F-150



Matthew DeBord/Business Insider


Options trading In the new F-150, the front seats can actually recline to a lay-flat configuration. Sort of like flying business class.

options trading 2021 Ford F-150 EMBARGOED DO NOT USE

The 2021 Ford F-150

Ford


Options trading The new F-150 also has a center console that can be turned into a mobile office.

options trading 2021 Ford F-150 EMBARGOED DO NOT USE

The 2021 Ford F-150

Ford


Options trading And Ford’s SYNC4 infotainment system, running on an available 12-inch touchscreen.

options trading 2021 Ford F-150 EMBARGOED DO NOT USE

The 2021 Ford F-150

Ford


Options trading The new F-150 can also tow 12,000 pounds, so if your idea of luxury is being able to haul a small house on wheels, Ford has you covered.

options trading 2021 Ford F-150 EMBARGOED DO NOT USE

The 2021 Ford F-150

Ford


Options trading The 12-inch center touchscreen is stunning. FCA’s excellent infotainment system, Uconnect, is a showstopper.

options trading Ram Truck



Crystal Cox/Business Insider


Options trading The panoramic moonroof is also impressive.

options trading Ram Truck



Crystal Cox/Business Insider


Options trading The comfort of the RAM 1500’s front seats carries over to the back. Combined with an independent rear suspension, this pickup delivers a plush ride.

options trading Ram Truck



Crystal Cox/Business Insider


Options trading My tester had a luxurious interior, great infotainment, a huge moonroof, and a limo-like back seat. The cabin was also full of high-end touches, such as the carbon fiber detail on the leather-wrapped steering wheel.

options trading Ram Truck



Crystal Cox/Business Insider


Options trading An overlooked feature in full-size pickups is the vast amount of interior storage they provide — and how designers have thought through every detail. Sure, luxury SUVs can carry a lot of stuff, but the RAM takes it to a new level.

options trading Ram Truck



Crystal Cox/Business Insider


Options trading In the old days, pickup customers were happy with steel wheels. But luxury buyers expect to have plenty of options — and so the RAM 1500 offers a range of styles.

options trading Ram Truck



Crystal Cox/Business Insider


Options trading Finally, my Ram 1500 test truck had an exquisite paint job: deep black, with gorgeous chrome flourishes.

options trading Ram Truck



Crystal Cox/Business Insider


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